OUR SUSTAINABLE PRACTICES
At Enwi.d'mer sustainability practices start at the core with the suitable fabric choices. The integral elements for ENWI are to shift towards biodegradable resources, re-purpose materials and re/up-cycle. Striving for the ideal ingredients.
It’s an alternative for purely Petroleum-derived fibers [synthetics]. An important aim is to be independent from such production by divesting from the petroleum industry in the name of sustainable development. Synthetic fibers are not sufficiently biodegradable and cause difficulty when the garment reaches the end of its cycle. They additionally cause micro-plastic pollution in nature when the end-garment is washed. Synthetic fibers account for about 60% of textile fibers used in the world!
*Bio-based is not the same as biodegradable but the demand in this direction pushes science to research and produce more resilient less environmentally harmful alternatives that can live well in water, as is necessary for swimwear.
WHY AREN’T MORE FABRICS BIODEGRADABLE?
Very few fabrics are organically biodegradable owing to the fact that they contain some amount of chemicals to increase their lifespan and resilience.
Biodegradability of fabrics is largely determined by the amount of chemicals used in the textile-life-cycle. Typically the longer it takes to biodegrade, the more chemicals applied and the more damage to the environment is causable.
More conclusive research is required in order to develop resilient fabrics that are organic and can biodegrade and stretchy without disintegrating in water.
WHY ENWI.D'MER CHOSE BIO-BASED:
Concretely, Bio-based material has a demonstrated lower global warming potential than pure synthetic production. The shift away from petroleum-derived fibres encourages research into the field of generating more efficiently manufactured bio-fibres, use less synthetic fibres that break down faster, shed less micro-plastics and are more easily recyclable.
20% of the fabric has to be biodegradable for it to be labeled 100% bio-based. Unfortunately, no Swimsuit in the world is 100% biodegradable [YET] but the natural base fibre we use is from the castor seed plant that grows in dry areas not earmarked for the human or animal food chain, as many other bio-based polymers and makes them excellent renewable resources. [EVO BY FULGAR - 100% BIO-BASED FIBER - FULGAR]
The Castor plant, a seriously handsome shrub:
Our fabric is Oeko-Tex certified which ensures that there are no hazardous chemicals used in dyeing the fabric. There is synthetic elastic in swimwear inside the outer seams to keep it tight. Enwi.d'mer aims to use dead-stock elastic [left-over elastic] in order to offset the lack of recycled or bio alternative for this material. [https://www.reverseresources.net/]
Enwi.d'mer Swimwear is parcelled in a pouch made from left over textiles that the founder/creative director Nathalie has collected on travels or in previous fashion jobs over the years. These are hand cut and crafted in Lithuania by a lady called Birute. The labels and hang-tags are made of recycled nylon and recycled paper from Italy in order to support proper repositioning [up-cycling) of discarded materials. Our manufacturer's is just across the border in the North of Italy where Nathalie travels by train when fittings are required. Here she meets with the lovely Maria, the coordinator of small production houses near her. The production wages match the production quality and is the appropriate fit for this sustainable Swiss brand. We ship our pouches in envelopes that are made from recycled paper, that are as light weight as possible to provide you with the lowest shipping costs and reduced emissions in less packaging weight.
Enwi.d'mer aims to push for more sustainable practices which is why the Brand is at the core, very open to evolving with more sustainable alternatives and is not afraid to share about these changes and their grounds.
Other actions such as planting a tree in the Amazon for every shipment made to you [reducing at least some of the carbon footprint caused from the journey] are also taken seriously as a part of the consumption cycle. WHAT LINKS SWITZERLAND+SWIMWEAR TO THE AMAZON RAINFOREST?
*The Amazon rainforests are the lungs of our planet.
**Besides... clean fresh air is what a Swiss citizen boasts of the most! We all deserve our share of O2.
***Nathalie's transformative healing experience in the Peruvian Amazon.
From a place of personal gratitude, 15% of global profits go straight to the Chaikuni Institute that is focused in preserving indigenous Peruvian cultures, the Amazon rainforest, harmonious permaculture practices and its plant medicines. The Shipibo-Conibo mythology tells of the Chaikuni; beings who dedicated themselves to the protection of the rainforest, and to life itself as they transitioned into the spirit realms. Protecting these indigenous cultures is not only important in maintain ancient philosophies. Culture always transforms in a state of flux but the indigenous people are amongst the greatest environmental activists, risking their lives to protect nature every single day. En.Widmer cares for this increasingly rare symbiosis between human and nature and hopes to gain more support for the cause in the near future.
BE LOCAL//THINK GLOBAL
As a Swiss national, Nathalie is involved locally in environmental projects that aims to turn off the tap on single-use items, whatever the material may be. Thus far #Les Deconnsommateur have managed through https://www.greenpeace.ch/fr/agir/peoplepower-by-greenpeace/ to get Coop to charge for take-away packaging and to stock re-circle reusable take-away utensils instead.
We hope that at Enwi.d'mer you purchase with the intention of a long-term journey with your selected suit. All of the above elements are a reflection in the value of an Enwi.d'mer suit and it is well worth the conscious contribution to fine design and preserving a part of nature.
ECO GARMENT CARE
TEXTILE FEATURES AND CARE
*Ultralight [25% reduced weight compared to a 100% polyester product]
*Breathability and comfort and coverage
*Natural thermal capacity
*Dries quickly / AIR DRY or Delicate low heat ironing
*Odor control due to fibers bacteriostatic capacity
*Since the textile is bio based, the dye will never be as saturated compared with synthetic fibers
**Some sunscreen lotions and tanning oils stain swimwear, we recommend you rinse immediately after use
VOILA for now!
For any further questions on this topic, don't hesitate to contact us via email firstname.lastname@example.org.