OUR PRACTICES

TEXTILES 
At ENWI.d'Mer the integral idea is to shift towards biodegradable materials, re-purpose textiles and recycle and find the balance between design quality and sustainability. 

WHAT IS AN ECO-FRIENDLY FIBER?
Any alternative for purely Petroleum-derived fibers [synthetics]. A longer term goal is to be independent from such production by divesting from the petroleum industry in the name of sustainable development. Synthetic fibers are not sufficiently biodegradable and cause difficulty when the garment reaches the end of its cycle. They additionally cause micro-plastic pollution in nature when the end-garment is washed. Synthetic fibers account for about 60% of textile fibers used in the world!

*Bio-based is not the same as biodegradable. Hopefully, demand in this direction encourages research in the field of textile science to produce more resilient, less environmentally harmful alternatives to bio-polymers also mixed with petroleum polymers.

WHY AREN’T MORE FABRICS BIODEGRADABLE?
Very few fabrics are organically biodegradable owing to the fact that they contain some amount of chemicals to increase their lifespan and resilience.
Biodegradability of fabrics is largely determined by the amount of chemicals used in the textile-life-cycle. Typically the longer it takes to biodegrade, the more chemicals applied and the more damage to the environment is causable.
More conclusive research is required in order to develop resilient fabrics that are organic and can biodegrade and stretchy without disintegrating in water.

WHY ENWI.d'Mer CHOOSES BIO-BASED:
Concretely, Bio-based material has demonstrated lower global warming potential than pure synthetic production. The shift away from petroleum-derived fibres encourages research into the field of generating more efficiently manufactured bio-fibres, use less synthetic fibres that break down faster, shed less micro-plastics and are more easily recyclable.
20% of the fabric has to be biodegradable for it to be labeled 100% bio-based. Unfortunately, no Swimsuit in the world is 100% biodegradable [YET] but the natural base fibre we use is from the castor seed plant that grows in dry areas not earmarked for the human or animal food chain, as many other bio-based polymers and makes them excellent renewable resources. [EVO BY FULGAR - 100% BIO-BASED FIBER - FULGAR]

The Castor plant, a handsome fiery shrub grown in India: 

*Evo by Fulgar was unable to provide me with the origins of the castor plant farm in India. Additionally these words are masked by certifications. 

Nevertheless, our fabric is Oeko-Tex certified which ensures that there are no hazardous chemicals used in dyeing the fabric. There is synthetic elastic in swimwear inside the outer seams to keep it tight. 

PACKAGING
The Swimwear is parcelled in a pouch made from left over textiles that the founder/creative director Nathalie has collected on travels or in previous fashion jobs over the years. These are hand cut and crafted in Lithuania by a lady called Birute. The labels and hang-tags are made of recycled nylon and recycled paper from Italy in order to support proper repositioning [up-cycling] of discarded materials.

Our manufacturer's is just across the border in the North of Italy where Nathalie travels by train when fittings are required. Here she meets with the lovely Maria, the coordinator of small production houses near her. The production wages match the production quality and is the appropriate fit for this sustainable Swiss brand. Unfortunately, the factory did not allow me to interview or visit them in their atelier which means I was forced to take Maria's word for it. We ship our pouches in envelopes that are made from recycled paper, that are as light weight as possible to provide you with the lowest shipping costs and reduced emissions in less packaging weight. 

OFFSETS 
We plant a tree in the Amazon for every shipment made to you [reducing at least some of the carbon footprint caused from the journey.  

https://onetreeplanted.org/collections/latin-america/products/amazon-rainforest-peru 

WHAT ELSE
Nathalie has decided to become a partner and creative director at www.assaree.com due to the lack of industry transparency she has had to face in building Enwi.d'Mer with the intentions of being sustainable. She now realises that without traceability, there is no sustainability. Kollektion Ö and Kollektion le Krunch will be her only collections at Enwi.d'Mer.

Assarée focuses on *unique*transparent*circular* luxury products in collaboration with other designers. Follow @x_assarée.

ECO GARMENT CARE

TEXTILE FEATURES AND CARE

*Ultralight [25% reduced weight compared to a 100% polyester product]

*Breathability and comfort and coverage

*Natural thermal capacity

*Dries quickly / AIR DRY or Delicate low heat ironing

*Odor control due to fibers bacteriostatic capacity

*Since the textile is bio based, the dye will never be as saturated compared with synthetic fibers

SWIM CARE
Here are the following care instructions to maintain your swimwear year round! 
CARE:
*Gentle hand wash in a soapy bucket to save water then rinse in cold water
**Drip dry in shade
***Avoid contact with rough surfaces as this may cause pulling on the swimwear
NOTE:
*Try not to Iron and low low temperatures if you must
**Don't leave unattended in direct sunlight- this may cause the colour to fade and damage the material
EXTRA NOTE:
*Fake tanning products may mark and damage swimwear. We recommend taking extra care when using these products and always ensure they are completely dry before they come in contact with your swimwear

**Some sunscreen lotions and tanning oils stain swimwear, we recommend you rinse immediately after use

VOILA for now!
For any further questions, don't hesitate to contact us via email info@enwidmer.com